The Hershey Company has announced the appointment of Luigi Mirri as India's General Manager, effective January 1, 2024. Mirri, who serves as APAC General Manager, will expand his responsibilities in India, the company said in a statement issued on Jan 2.
He led the brand's expansion into key markets such as Australia, established strong relationships with 7-Eleven stores, played a crucial role in growing the stability of Hershey Korea, and established Hershey Philippines and Thailand as a business for many years—double-digit growth rate.
Geetika Mehta, who previously headed the India business, has joined Nivea as Managing Director. Before joining The Hershey Company five years ago, Mirri held senior management positions at Ferrero Rocher, another confectionary company in India.
“Both India and APAC play crucial roles in shaping our company’s future. Our business in India, in particular, is growing and a strategically important market for the future. Luigi’s outstanding track record in steering growth for large enterprises, driving profitability, and turnarounds, will guide his leadership as we continue to tap our desired growth and unlock new potential,” Rohit Grover, president of international at The Hershey Company, said in the statement.
