Magazine
Background Of Indian TV Industry
The evolution of technologies over the years has completely changed the face of entertainment. That is, between Doordarshan and Netflix, a whole lot of transformations happened, and it took generations to make that a reality.
To give you a better perspective, just look at the various transformative stages of television. The fact that it evolved from being just a black & white entertainment box with a few channels and grainy pictures to a smart device, offering a multitude of rich, high-definition content, is jaw-droppingly phenomenal.
Evolution Of Smart TV
Thanks to the affordable internet connection and the advent of various OTT platforms that have changed the way we consume content and enable us to watch anything on the big screens at home. In fact, some premium smart TVs also come with handsfree voice control technology, where a user doesn’t even need to speak to the remote. Just give voice commands in the open air, the TV will listen to you, and accordingly play your favourite channel. Awesome, right?
Well, today’s smart TVs indeed feature some of the most convenient interfaces and sport technologies that nobody ever imagined of a few decades back, offering users a genuinely immersive and seamless viewing experience. But the question is, do they also come equipped with go-to streaming services? Not at all. Consumers need to buy them separately to enjoy accessing the large pool of content. So how can smart TVs augment consumer entertainment?
Content Discovery & Recommendation Engine
The internet today offers thousands of hours of digital content available on the internet for the users to watch. However, most users prefer a TV with just the slightest amount of input possible. Smart TVs that curate and recommend trending content with from streaming apps directly on the home screen make it must simpler for the user to find content that is new and tailored to their taste. TV brands and manufacturers should work on further improving their User Experience by enabling users to discover content quick and easy.
Built-In App Store
To ensure rich and immersive digital entertainment experiences to the present-day customers, Smart TV brands also need to opt for an Operating System that comes equipped with a builtin app store with all popular and licensed apps that can never go outdated on a television set, like Disney+ Hotstar, Zee5, SonyLIV, Voot, SunNxt, Jio Cinema, Eros Now, ALTBalaji, Hungama Play, Shemaroo, Yupp TV, Bloomberg Quint, EPIC ON, DocuBay, HomeVeda & more. This means Users will no longer have to rely on DTH boxes or fire sticks to watch their favourite TV series anymore and simply download and play their favourite apps from the apps store and watch content of their choice.
Mobile Content Sharing Navigation & Control
In the current pandemic situation, when movie theatres and multiplexes seem like a thing of the past, Smart TVs have become the new entertainment partners for consumers. These advanced devices have entirely changed the concept of TV viewing, giving unmatched freedom to consumers, both in terms of variety and quality. Screen sharing is yet another revolutionary feature that Smart TV brands need to emphasize on to enable users to sync content from their mobile, whenever needed.
It is clear that the role of operating systems is significant in creating the digital ecosystems for the new-age Smart TV entertainment
For instance, if someone wants to watch a wedding video and enjoy it with the entire family on a bigger screen instead of the mobile phone, this is where screen sharing comes in, allowing them to cast content on TV, enabling users to enjoy watching the video together on a much bigger screen. Also, the ability of the TV making it possible to control all its navigation and function directly from the smartphone by using it as a mobile remote adds on to ease of smart entertainment.
Licensed & Certified OS That Keeps Evolving Its UI/UX
Indian Smart TV brands, OEM / ODM, TV Manufacturers, TV mainboard suppliers and Entertainment App partners, among others, are always looking to differentiate themselves from their peers while delivering superior offerings with a unique smart TV OS that continuously keeps evolving for to deliver better UX for the users. By leveraging certified Smart TV OS solutions like Cloud TV and its best-in-class features, they can launch their Smart TVs to deliver rich and highly immersive digital entertainment experiences to the new-age consumers in the country.
It is clear that the role of operating systems is significant in creating the digital ecosystems for the new-age Smart TV entertainment. Users today are no longer bothered about choosing a smart TV based on the kind of phone they use. Switching to a smart TV now only requires a high-speed internet and a good, fast and powerful router.
