| |AUGUST 20219first medium of choice. Even pre­Pandemic, Digital played a crucial role for industries.4- What is the overall growth that you are expecting in 2021, and what's your strategy to achieve that?Grapes is looking to expand at 30 - 40% in 2021 and continue the momentum of digital. We are aggressively focusing on new business development; deepening into a new digital approach as a medium with our existing clients, which will continue to be the key growth driver. Apart from this, we are expanding our team strength across Mumbai and Delhi. 5-What elements will help shape the Indian advertising and marketing industry in 2021?This year the Indian advertising and marketing industry is revolving around overall growth in Digital Penetration in 2021. Though, TV still continues to be a mass awareness medium for brands, whereas Digital is yet to reach many businesses and verticals which still relies on the mainline and do not focus much on the digital outreach. To add, the next Growth story of digital will come in from regional brands. To illustrate this, Vernacular is the next big thing that Digital would be adopting to and if this overall ecosystem picks up well, digital is going to become a lot more relevant to regional brands. Agencies and marketers are aware of the potential of this medium, and steadily digital agencies are leading at a global level. The merger of digital and creative hot spots are taking place to be one step ahead of the game. The coming year will see digital agencies working more closely with brands and digital ad spends will continue to grow
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