| |AUGUST 20219with their customers. This is what organizations are focus-ing on and hence, are adopting AI so as to interact and en-gage well with their target customer base. The entire customer journey can be managed by an AI-enabled chatbot thereby making the experience conver-sational and personal. Artificial Intelligence makes sure that the user interacts with the brand multiple times be-fore they finally engage with the firm in any manner, be it query resolution or purchasing the offering. In the times ahead, AI is anticipated to a vital tool to reach out to the customers, interact with them effectively, enhance their engagement with your business and provide them a high-quality and seamless experience. AI OFFERING SEAMLESS AND PERSONALIZED FIRST TOUCH EXPERI-ENCE In order to ensure that the customer is constantly engaged with the brand after the first level of engagement has been initiated, it is essential to deliver them a seamless and high-end customer experience. Hence, the hyper-personal-ization aspect of AI that combines the features of technol-ogy and real-time delivery of curated content, is relevant and required for every customer. AI-powered personalization leads to the extension of a highly personalized seamless first touch experience that makes the customer come back for more. This is what gives organizations a competitive edge and also enables them to communicate instantly and efficiently with their customers. Personalization in emails, landing pages, greetings, and suggestions along with instant query resolution, smart as-sistant, and tailored offers for customers based on their geography and preferences are all examples of how AI helps in extending hyper-personalized experiences to the customer. Artificial Intelligence, Machine Learning along with other algorithmically targeting and immersive technolo-gies are developing with time and are offering intelligent features which are required to personalize e-commerce and other experiences for customers. These personalized experiences are quick and convenient as compared to tra-ditional methods and hence are increasingly preferred by brands in the present digital times. Another troublesome point in the customer journey is repeating the information they have shared previously with the brands, be it re-confirming contact details, re-ex-plaining their issue with the brand, or getting connected with multiple agents. AI-based tools help brands to pro-cure customer conversion trajectory data, records of past conversions with the brand along with any other relevant data that could help them in lending a personal touch to the customer experience and enhance brand-customer inter-actions and connections with the business. AI-ENABLED LIVE SUPPORT AND CHATBOTS FOR IMPROVED CUS-TOMER EXPERIENCELive support technology powered by AI offers firms dif-ferent ways to communicate and engage with customers when they visit your website or social media accounts. Prasanth Yerrapragada
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