| |MAY 20225 | | December 20194Vol 2 · Issue 10 - 3 · MAY, 2022Publisher Alok ChaturvediEditor Sudhakar SinghAssistant Editor Ananth VEditorial Team Janifha Evangeline Samrat Pradhan Hridkamal Roy Aveek Pal Chaudhuri Heena Kousar Art & Graphics Ashok Kumar Girisha M Rajesh R B Advertising QueriesDivyajit Jaylakshmi Sambit SatpathyGM Sales & MarketingVirupakshi Pattarsales@theindustryoutlook.com Editorial Querieseditor@theindustryoutlook.comCirculation Manager Magendran PerumalCover price is Rs. 150 per issue.Printed and Published By Alok Chaturvedi on behalf of Biz Print Media Technologies Pvt. Ltd. and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Publisher Alok ChaturvediCopyright © 2022 Biz Print Media Technologies Pvt. Ltd. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.Tea and coffee industry is among the oldest organized sectors in In-dia. Both tea and coffee are extensively produced in the country, and the nation is one of the major exporters of the same to countries across the globe. In this special issue, we have focused exclusively on this market segment. The cover story of this issue features Nithara Coffee. Being positioned as a B2B and D2C brand in the market, Nithara sells coffee at wholesale prices to the HoReCa (Hotel/Restaurant/Cafes) establishments and also to customers directly through its brick & mortar (physical) branch-es situated in select cities across Tamil Nadu, along with sending coffee di-rectly to its customers through its eShops via Nithara.com. All the products offered by Nithara are also available on leading e-Commerce websites. The startup is known to procure coffee from its own award-winning estates as well as other leading coffee estates from Chikmagalur, Kushalnagar, and Wayanad. Also featuring in this issue is Cherise Tapri, which has made sizeable investments in Smart Vending Technology. The tapri vending machines are designed and manufactured by Cherise. The company has invested signifi-cant amounts of resources in creating its own proprietary IoT platform, its own chipset, and hardware designs using advanced mechatronics which to-day run their Smart Vending Ecosystem. The issue also covers HerBlend Gourmet Tea, which is backed by qualified herbalists who are completely dedicated towards making the greatest health tea blends. All the herbs, tea leaves, dried flowers and flower buds are sourced directly from local farm-ers of different states and hand-blended for each and every order. After studying this market landscape in-depth, we have zeroed-in on the top 10 startups that have excelled in this market with their innovative approach. Having proven their dedication to efficiency in order to meet the customer expectations in an end-to-end manner, these startups have stood-out from the crowd. We look forward to receiving your feedback and suggestions. Sudhakar SinghManaging Editorsudhakar.singh@theindustryoutlook.comRising Consumption Driving the Growth of Tea & Coffee Industry
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