| |MAY 202219technology. Cherise Tapri focuses on providing authentic Indian flavors from across the country through its wide va-riety of products such as the Mumbai Masala Chai, Delhi Adhrak Chai, and Calcutta Elaichi Chai, Gujrati Haldi Doodh, and more. Cherise has been manufacturing and selling these deli-cious, healthy, farm-fresh beverages through itsState-of-the-art IoT & AI-enabled vending ecosystemas well as through the retail markets. "The key to a successful business is strong CX ­ customer experience and at Cherise, we have harnessed World-Class tech-nology and are working to provide a par-excellence user experience for our customers, on-demand, and because we control the supply of ingredients from farm level, we are able to sell our farm fresh beverages and interact with the end-consumers directly through our smart vending ecosystem," highlights Parimal.The Legacy"Cherise is associated with MK Jokai, which is a legacy family business of tea farmers owned and led by Kalpesh Shah. They are experts in tea culti-vation and manufacture and control thousands of hectares of farmlands in Assam and West Bengal. Cherise, as a concept, can be considered as a beauti-ful fusion of a Farmer's soul along with an Engineer's Art! Today, Cherise is one of India's most advanced and hy-gienic Farm-to-Cup ecosystems. The vision for Cherise is to become one of the World's largest, truly farm-to-cup beverage ecosystems", says Parimal. CHERISE, AS A CONCEPT, CAN BE CONSIDERED AS A BEAUTIFUL FUSION OF A FARMER'S SOUL ALONG WITH AN ENGINEER'S ART! THE COMPANY IS ALL ABOUT BRINGING 'CHERISHABLE MOMENTS, ON-DEMAND', VIA ITS WORLD-CLASS BEVERAGES AND TECHNOLOGY
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