| |December, 202119various brand owners. There has been many recent developments in digital printing such as creasing, digital carton cutting and some other completion technologies that have increased the potential for more applications in corrugated packaging, flexible packaging as well as in folding cartons.MOVING TOWARDS IN-HOUSE MANUFACTURINGStreamlining workflows is an important aspect for every business that conducts printing operations. Most of the industry players are achieving efficiency by moving their processes in-house. There are many benefits of bringing the printing ink process in-house such as it saves cost and secure by not expanding contact to other printing services in the current time of pandemic. With these advantages of the printing ink manufacturing, such as being non-contact and low in cost, this process is extensively used for printing large formats on a wide range of substrates. Also, it is suitable for packaging and can be integrated into existing conversion lines more efficiently.Manufacturers can also achieve greater control and make changes in a swift manner. While large scale printing of top quality materials is still done by commercial print facilities, manufacturers are seeing positive results by bringing their printing in-house. Moving in-house can help in creating a more streamlined process and can result in faster changes and quicker project completion times.VARIABLE DATA PRINTINGThere are businesses that are highly involved in advertising often use mailers and other printed media to increase brand awareness, advertise products and entice new customers. Up to few years back, these printed items were all the same, but with the introduction of Variable Data Printing companies have the liberty to create customized messaging for specific recipients. Variable Data Printing uses software and data spreadsheets to automatically change the output of a digital printing press and make adjustments to personalize messaging.THE WAY FORWARDThe global printing ink manufacturing is heading towards major consolidations to increase efficiency, support growth, and achieve more leverage with suppliers and customers. Market consolidation will become a long term trend, particularly in the Asian market with unlimited organic growth. Asia Pacific dominated the overall printing inks market at 35.39 percent in 2020 and is anticipated to register strong demand from end-use industries. Countries in Southeast Asia, China, Brazil and India are expected to lead their respective original markets over the coming years.
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