MAY 20248TOP STORIESTATA ELXSI & ARM TEAM UP TO PROVIDE ADVANCED SOLUTIONS TO AUTOMOTIVE COMPANIESASHOK LEYLAND TO LAUNCH NEW VEHICLES TO BOOST THEIR MARKET SHARETata Elxsi, a global leader in technology and design services, has collaborated with Arm, the global semiconductor design and software platform company, to offer advanced solutions on the latest Arm processors. These solutions will help Automotive OEMs and Tier-1s fast-track their transition to software-defined vehicles (SDVs).Automotive architectures are evolving from a distributed and domain-based paradigm to SDV, which includes the use of high-performance computing (HPC). This evolution requires a strategic shift in software development, validation, and deployment philosophies. Tata Elxsi brings its extensive portfolio of SDV solutions through Tata Elxsi AVENIR, a SOAFEE-based software suite that enables the development, integration, building, testing, and deployment of applications entirely on the cloud with ease for OEMs and suppliers. Through this technology collaboration, Tata Elxsi will make this software suite available on the latest Arm Automotive Enhanced (AE) technology that will power the high-performance requirements of next-generation vehicles.Tata Elxsi AVENIR includes a cloud-native development and validation environment that enables seamless collaboration to develop and validate SDV functionalities, a Connected Digital Twin Framework that enables easier adoption and management of digital twins, and pre-integrated subscription management software. This allows end users to subscribe to automotive features on demand.Tata Elxsi AVENIR integrated on Arm processors will provide automakers with a proven and ready-to-integrate SDV framework and modular software components that work seamlessly across Arm-based high-performance computing architectures and chips. This integration accelerates the "shift-left" in SDV development and validation processes, helping drastically cut down time-to-market and development risks. Ashok Leyland, the main company under the Hinduja Group, plans to introduce six new light commercial vehicles (LCVs) weighing between 2 to 3.5 tonnes over the next year. This initiative aims to boost their LCV market share from the current 20 percent to 25 percent, according to a senior official.Amandeep Singh, president of LCV, international operations, defense, and power solutions at Ashok Leyland, revealed, "We have six versions of the Dost lined up for this year. We'll be unveiling one model every other month, starting at the end of this month. These models will offer different payload capacities, incorporate various technologies, and cater to diverse volume needs."Singh emphasized the company's goal of achieving a 25 percent market share in the short term, aiming for the next two years. He noted the market trend shifting towards vehicles in the 2-3.5 tonne range, which benefits Ashok Leyland. LCVs represent the largest sub-category within the light truck segment in India.In India's light truck market, Mahindra & Mahindra holds a dominant position, especially in small commercial vehicles with a gross vehicle weight (GVW) of less than two tonnes, as well as those ranging from 2 to 3.5 tonnes. While Tata Motors remains the second-largest player in the overall LCV segment by volume, it has faced challenges from Ashok Leyland, particularly with the Dost and Bada Dost branded light trucks in the 2-3.5 tonne category. It's worth noting that Ashok Leyland doesn't currently compete in the sub-2 tonne segment, where Tata Motors sells the Ace branded small and light trucks.
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