| |FEBRUARY 202219making use of a flexible courier workforce along with the power of the crowd. Experts believe that last mile delivery acts as a key differentiator in terms of customer satisfaction. There are startups that are at the forefront of providing businesses with affordable on demand logistics. These are also known to provide real time tracking for each delivery.Focus of Startups on Augmented RealityAugmented Reality (AR) came-up as an emerging technology in the last few years. This emerging technology is introduced by startups for logistics companies which are willing to innovate. It offers several areas of application such as last mile delivery, line haul transportation and warehousing operations. Within warehousing, Augmented Reality massively contributes to a new paradigm of material handling by meeting full automation. Augmented Reality has an even greater potential for disruption, as the regulatory system is more open towards them. This technology has the potential to carry storage shelves which ultimately improves the efficiency of warehouse. There are fully automatic solutions which are capable of unloading containers or palletizing are developed by establishing new application areas.Providing TransparencyStartups have always tried to provide accurate data to the logistics companies. This new advancement in data collection and analysis offers the opportunities for companies to meet their goals in a better way. Industry experts believe that strategically, data can be used for optimizing the route networks, optimizing the number of trucks & drivers required each day for the assignment and for tracking deliveries in real time.In the long term, this preposition will be cost effective, as it can reduce the money spent on manpower, fuel and other aspects. It will also provide an edge in marketing to the companies using it. Presently, many new age startups have enabled businesses to carry-out last mile deliveries, and this has opened a whole new segment for the logistics Industry.Expectations from FutureIn the coming future, startups will help logistics industry in increasing speed, decreasing waste and reducing overall costs. Logistics companies must understand that the work done by these emerging startups will integrate with them to serve the customers in a better way. The logistics industry will go through a time of rapid and unprecedented transformation in the future as well. Also, this revolutionary event will allow devices manufactured by startups to communicate with each other within an existing internet infrastructure without human intervention.
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