| | NOVEMBER 20228The rising impulse of the global population towards a healthy lifestyle might have been the silver lining of the pandemic. As the form of human living evolves, new trends, activities, and consumption patterns are dethroning the past setups, with nutraceuticals at the center of all. Undoubtedly, nutraceuticals health-promoting and disease-preventing characteristics have made them a fundamental component of urban life. According to reports, the global nutraceutical market has recorded exponential growth and is expected to hit $991.09 billion by 2030. In India, the pictures are no different than the globe. During the COVID-19 pandemic, the domestic market for nutritional supplements experienced a massive leap from the expected trends of 10 percent to over 26 percent, settling at 16­18 percent since late 2021 and outpacing global industrial growth. The RiseWith a developing ecosystem, the Indian nutraceutical market is now witnessing a growing prevalence of startups. Presently, more than 4000 listed startups operate in the domestic nutraceutical market, transforming India into a critical and highly competitive market. Rising competition matched with the growing demand of the customers is leaving zero room for error; thereby pushing companies to opt for contract manufacturers to procure trusted and reliable herbal goods, CONTRACT MANUFACTURING FULFILLING THE DEMAND FOR NUTRACEUTICALSTHE PANORAMA
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