FEBRUARY 20244Transforming Trade Horizons The nutraceutical market in the India is growing relatively fast supported by a set of factors which include the health-conscious consumers, an increasing disposable income, and finally, a greater awareness of the advantages of dietary supplements and food for diet. The forecasts suggest the market has a lot of potential for the next few years with CAGR exceeding 15 percent. Presently, startups serve as the most efficient source of growth due to the fact that they are becoming innovators and market disruptors, specializing in processing of traditional nutraceutical products while at the same time developing new solutions to address the markets' needs. Such start-ups are adopting technology, studies and what consumers consume to make many new formulations, delivery methods and branding strategies that these modern Indian consumers make sense to. Innovative companies have demonstrated great success in another area which is the field of personalized nutrition. These latest companies that take advantage of the fast-paced advancements in data analytics and genetic testing make custom health food products and dietary supplements to address the particular health and also nutritional needs of the people. This added-personalized method goes beyond the level of efficiency; it improves consumer engagement and retention. Along with this, startups are also turning to the wealth of the country's genetic resources and from the knowledge of medicinal herbs and botanicals; they are looking for the possibility of developing nutraceuticals based on Ayurveda and other indigenous systems of medicine. Companies adopt an innovative technique that merges the modern science and the old traditional knowledge to engineer a new chapter in natural and holistic healthy products for the modern era of health conscious consumers. In this issue, we acquaint you with the top startups from this field. After studying the industry landscape in-depth, Industry Outlook has zeroed in on the top ones that have excelled with their meticulous approach. Having proven their dedication in order to meet the customer's expectations in an end-to-end manner, these startups have stood out from the crowd. We look forward to receiving your feedback and suggestions. Sudhakar SinghManaging EditorVol 2 · Issue 10 - 3 · FEBRUARY, 2024Publisher Alok ChaturvediManaging Editor Sudhakar SinghAssociate EditorIndranil ChakrabortyAssistant Editor Hima P MEditorial Team Design ManagerPrabhu Dutta A.R.N Ray Senior DesignerRajesh R B Visualizer V Hari PriyaVarun BAdvertising QueriesPrajnya Paramita BholVidyashri Patil Jaya AroraGM Sales & MarketingVirupakshi Pattarsales@theindustryoutlook.com Editorial Querieseditor@theindustryoutlook.comCirculation Manager Magendran PerumalMagazine Price is Rs. 150 per issuePrinted and Published By Alok Chaturvedi on behalf of Biz Print Media Technologies Pvt. Ltd. and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Publisher Alok ChaturvediCopyright © 2024 Biz Print Media Technologies Pvt. Ltd. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher. P Tejaswini Roshan Akthar Nalini Bramhanapalli
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