APRIL 20244Vol 2 · Issue 10 - 3 · APRIL, 2024Publisher Alok ChaturvediManaging Editor Sudhakar SinghAssociate EditorIndranil ChakrabortyAssistant Editor Hima P MEditorial Team Design ManagerPrabhu Dutta A.R.N Ray Senior DesignerRajesh R B Visualizer Varun BAruna Kumari KAdvertising QueriesPrajnya Paramita BholVidyashri Patil Jaya Arora GM Sales & MarketingVirupakshi Pattarsales@theindustryoutlook.com Editorial Querieseditor@theindustryoutlook.comCirculation Manager Magendran PerumalMagazine Price is Rs. 150 per issuePrinted and Published By Alok Chaturvedi on behalf of Biz Print Media Technologies Pvt. Ltd. and Printed at Executive Prints - 113/7, Ground floor, Old madras road, Halasuru, Bangalore 560008 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Publisher Alok ChaturvediCopyright © 2024 Biz Print Media Technologies Pvt. Ltd. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher. Roshan Akthar Nalini BramhanapalliVishwanathan AStartups Powering Mobile Tech EvolutionIn India, the mobile accessories market is one of the fastest growing segments of the industry, which is driven by a mix of factors including smart phone penetration rate, increased disposable income among consumers, and the changing taste of the market. Along with the rapid penetration of smartphone in every daily life, the volume of complementary accessories has skyrocketed, which has led to a great increase in the market. The vast population in India and the growing number of smartphone users that rank among the largest in the world serve as the foundation of the mobile accessories market's growth. As smartphones align with billions of users for their communication, entertainment, and productivity, there is a potential for the supply of complementary accessories that boost the functionality, aesthetics, and durability of these devices. Additionally, the increasing purchasing power of the consumers, especially in urban areas, has given rise to demand for mobile accessories of better quality. In the thriving field nowadays, startups have been taking the key positions and contributing in terms of new ideas, diversification, and disruption of the mobile accessories market. Startups are the hotbeds of entrepreneurial zeal and technological expertise which are giving rise to unique products and business models that are shaped according to the changing needs and tastes of Indian consumers. They are using newest technologies such as wireless recharging, strong materials, and smart connectivity to create world-class mobile accessories for better performance and user experience. On the other hand, startups have gained access to niche segments, for example, eco-designs, customizable designs, and personalized branding, which satisfy the consumer's diverse preferences and ultimately make the market competitive.In this issue, we acquaint you with the top startups in this field. After studying the industry landscape in-depth, Industry Outlook has zeroed in on the top ones that have excelled with their meticulous approach. Having proven their dedication in order to meet the customer's expectations in an end-to-end manner, these companies have stood out from the crowd. We look forward to receiving your feedback and suggestions. Sudhakar SinghManaging Editoreditor@theindustryoutlook.com
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