| |June, 202219ment and media exploring functionalities such as large touch screens, speakers, easy control volume buttons, voice control intelligence and other applications add value in the market. As a result, smartphones have found replacement of laptops, cameras, wrist watches and other electronics up to a considerable level.Moreover, features such as handsfree and others gen-erate the need of headsets and earphones which urge the user to buy these mobile accessories. Furthermore, the fragile frame and display screen of mobile phones drive us-ers to purchase protective case and screen guards as well. These protective accessories are manufactured in terms of design and quality to attract users. Therefore, the increase in penetration of smartphones fuels the growth of the mo-bile phone accessories market as well.CHALLENGES IN THE WAYPirated Products: Rising threat of piracy is expected to hamper the mobile phone accessories market. The mate-rials used in pirated products are of substandard level as compared to products offered by major manufacturers. However, pirated products are offered at a fraction of the price of the original products, and consumers in emerging economies such as India and China are inclined more to-wards the former.Lack of Standardization: Lack of Standardization is ex-pected to hinder the global mobile phone accessories mar-ket growth. Experts believe that there is a lack of proper standardization in terms of technology and components used for the manufacturing of mobile accessories. Unde-fined standards in the market lead to high product and price differentiation.FUTURE SCOPEOwing to substantial growth in the adoption of smart-phones and tablets, the mobile accessories market in India is expected to witness a higher growth in the coming years. The competitive advantage of the players operating in the market lies in the uniqueness of the distribution channels. It consists of an array of national, regional and micro level distributors. The manufacturers are planning to market their products through one or multiple distribution part-ners and retailers, thereby reaching a big customer base in the coming future.
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