| |NOVEMBER 202219Companies must ensure innovation and manage complexity as heavy equipment and industrial machines are more complex than ever with an increasingly competitive market with increasing global competitionbeen changing in recent times; non-integrated approach in designing industrial machinery and heavy equipment comes with numerous limitations that border manufacturers' competitiveness in today's global market.Factors such as validation, unnecessary tasks, sea of data exchanges that are associated while working with a variety of ill-integrated tools for the design, manufacturing, quality control, documentation, validation, to name a few. While, costs, higher rate of errors and failures are also some of the drawbacks that still lingers. Therefore, revamping the development manufacturing process has become imperative to survive in the competitive machine design market. "If you don't understand how to run an efficient operation, new machinery will just give you new problems of operation and maintenance. The sure way to increase productivity is to better administrate man and machine", said W. Edwards Deming, an American engineer, statistician, professor, author, lecturer, and management consultant. Innovation in Machine Designing Companies must ensure innovation and manage complexity as heavy equipment and industrial machines are more complex than ever with an increasingly competitive market with increasing global competition. Bringing in agility and innovation is surely a way forward for the players in this space. Additionally, changes in the economy are forcing unexpected mergers, which alter the structure and efficiency of established supply chains. And customer demand for quick development of new products is increasing, while order sizes are decreasing. The customers are becoming more demanding than ever, and the best way to ensure their satisfaction would be utilizing innovative design capabilities as per the specific expectation of a client. Some of the trends that are likely to help players overcome these hurdles would be to adopt shifting to usership versus ownership, product-as-a-service approach, increase technology implementation, utilize sustainable manufacturing practices, to name a few. The sure way to increase productivity is to better administrate man and machine
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