| |OCTOBER 202219to industry estimates and a recent PWC report, startups in Indian AgTech are likely to receive a record $1 billion this fiscal, taking total investments to $2.5 billion since 2012 with a further $10 billion expected in the next decade.With India's digital ecosystem witnessing healthy tailwinds through affordability and availability of high-speed internet and maturing digital content, it presents exciting opportunities for innovation in agriculture with the leveraging of next generation technologies such as AI, ML, IoT and Software as a Service (SaaS). The Government is also using this window of opportunity as evidenced by its proactive initiatives on conceptualizing a national agri stack and developing a regulatory framework for the use of drones in agriculture. The AgTech sector is abuzz with the increasing flow of growth capital into startups that play across the value chain from market linkage to financing, to precision farming, to mechanization services. This fast-growing startup ecosystem is bringing new business models that seek to address several legacy challenges in the industry. But what will it take for startups to translate buzz and big valuations into meaningful on-ground impact that materially contribute to doubling farmer income? HERE ARE FIVE POINTERS FOR AG TECH STARTUPS IN ORDER TO BOOST FARM PROSPERITYA) Need to See Real Value in Money Terms:All roads lead to value creation for farmers. Unless technology-based solutions can deliver incremental value
< Page 9 | Page 11 >