AUGUST 202319the mass production stage. We work closely in each stage to understand the role the spring plays in the customer's product. This has given us vast first-hand technical know-how in the R&D of springs. Helping us to understand the spring functioning in its assemblies and aiding us to provide solutions to our customers, it not only leads to reducing the customer R&D time but cost as well. We offer R&D feedback and support to our customers in the troubleshooting stage during the R&D process. We are very strong in the area of spring manufacturing, its process, and related tooling. So, understanding the spring mechanism and its functions at a micro level gives us a better understanding of the customer requirement and supports us to offer them precise solutions".Prakash reflects on the most challenging task of his career--the 2007 recession, when he lost a significant customer, resulting in a 60 percent drop in sales. Seeing this setback as an opportunity for growth, Prakash adopted intensive marketing, diversified the customer base, and ensured his business did not heavily reliant on a single client. This strategic shift allowed Elvee Springs to recover swiftly and emerge stronger.Tenaciously and consistently working on the shop floor, Prakash has developed a keen eye for improvement, problem-solving, and bettering the process. He always looks for possibilities and searches for ideas to do the same thing in a better, quicker, and cost-effective way. Prakash avers, "I repair machines first-hand. Looking at me work passionately as keen like a child, my employees are also motivated to do the same".Prakash's leadership philosophy revolves around exemplifying a passion for improvement and problem-solving through his actions and motivating employees to embrace the same level of dedication. "To young entrepreneurs aspiring to become future business leaders, I urge you to be passionate about your chosen fields, conduct thorough research, and exercise patience in building your business. Doing so will make you capable of charting a path to continuous growth and success", highlights Prakash. As Prakash continues to propel Elvee Springs to new frontiers, his journey from a machine helper to an esteemed MD inspires aspiring leaders around the world.Not to be missed, with the second generation; three sons- Pradeep Kumar P (Director), Praveen Prakash (Director Operations), and Prajwal Prakash (Team Lead ­ Operations) of the family already involved & successfully running the business for 1.5 decades coupled with the guidance of the richly experienced owners Prakash V & Renuka Prakash, the company is in safe hands & has only one way to go i.e., ahead. All three second gen leaders are nonetheless. Where Pradeep is an IEM Engineer (from R.V College of Engineering), bringing with him 15+ years of experience in the spring industry being employed with Elvee Springs, working around Sales & Marketing, Production Planning, New Product development, R&D, including Quality Assurance activities, Training & Skill development. Their second son Praveen P, a BBM graduate (from CMS Jain College) holds 10 years of experience in the spring industry being associated with Elvee Springs (excluding the prior two years' MNC experience), managing Administration activities, Accounts, Stores & Marketing. Further, Prajwal Prakash, an IEM Engineer (from R.V College of Engineering) a fresh addition to the company in 2023 is also acknowledged. Well, Prajwal plans to do higher studies pursuing an MS degree in Germany, and then re-join Elvee Springs & further strengthen the company on the technical front in production capabilities. The company with its leadership and strategic plans ahead is on its way to future progress.
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