| | MAY 20218Vantage Point F or a change, let's look back at the last decade. We find that it's a surprisingly easy feat as opposed to envisag-ing the future. Technology has penetrated our everyday lives like never before. Social media, cloud computing, artifi-cial intelligence, fortified food ­ why, even online entertain-ment made its way into our appliances. Our body could easily be an elaborate tapestry of passwords. All of these suddenly revealed a spiked-up world caught between tools of ease and consumerism.The advent of the digital world threw up a host of new ser-vices in the realms of hospitality, cab rentals, food delivery, higher education, entertainment & healthcare. Even age-old businesses dove into enterprise solutions to streamline data, communication, productivity, payments, and service to cus-tomers. While technology was busy steam-rolling business and people's lives, 2020 contained the misfortune of a global pandemic completely flipping the way we work, live, learn, behave and prioritize our lives. Digital tech shrunk the world and Covid-19 further compacted it into our screens as a result of limited mobility, access and contact less social behaviour.Ex-CEO of Apple, Steve Jobs once remarked, "You can't connect the dots looking forward, you can only connect them looking backwards. So, you have to trust that somehow the dots will connect in your future."DESIGN IN A FLUX: CHANGING TIMES By Ashish Deshpande, Co-Founder & Director, Elephant DesignWe stare down 2021, with the hope and belief that design can safeguard us from these technological haz-ards and show us a path of opportunities, growth and safer lives. Let me highlight 5 key trends changing the way we design and use design.RISE OF THE NEW GENERATIONDesign works only when it is people-centric. So, what has changed with those for whom we design? The an-swer lies in the rise of the millennial generation and Gen-Y (Born between 1990-2010). This generation is the new consumer of all products, communication and the gamut of services to be designed. They are high on access, low on ownership, have different priorities and are socially connected. They are born digital natives
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