| |FEBRUARY 20219from sourcing completely organic and chemical-free raw materials, using zero plastic and toxins in products to making even the packaging sustainable, they are working towards a better green revolution this time, which does not leave damaging footprint on our planet. While all Industries are taking the required steps towards sustainability, the personal hygiene industry deserves a special mention. It is one of the largest contributor to plastic pollution with almost all commercially available personal care products being laden with plastics and toxins. The personal hygiene industry is a multi-billion dollar one, expected to reach US$15 Billion by 2023, and it's about time that this industry adapts green practices. In India alone a lot of brands have come up which provide organic and natural personal care products ­ from natural sanitary pads and baby diapers to vegan cosmetics, from bamboo toothbrush to chemical free perfumes, everyone is innovating and trying to save our planet one idea at a time. Being one of the entrepreneurs, catering to the natural personal care industry, I believe there is a great scope for progress. A way forward would be for the government to implement more make in India policies and invest in upcoming small scale green manufacturing companies. Organic products are usually priced higher, which makes the switch to a sustainable lifestyle almost impossible for the masses. With the intervention from the government, these products can be made more affordable and accessible- for instance, Heyday has kept its pricing neck to neck with synthetic disposal products enabling consumers to go organic without pinching their pockets. Being a country full of visionary youth and a history of embracing natural and organic practices since centuries, there is a sea of opportunities that needs to be explored. With the right support from the government, the future certainly looks bright for manufacturing in India. Being a country full of visionary youth and a history of embracing natural and organic practices since centuries, there is a sea of opportunities that needs to be explored.
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