| |February 20215Change in the eating habits and the lifestyle in general is reshaping the processed food market. Frozen food has become the favourite choice in terms of ease as well as nutrient fulfilment. Development of cold storage capability has given a boost to the frozen food market. In recent years, the demand for frozen foods has shot up in India, following the rapid increase in the number of supermarkets and retail stores, along with proper refrigeration facilities. The frozen foods market in India is expected to become worth Rs 192.96 billion by 2024, expanding at a compound annual growth rate (CAGR) of more than 17 percent by 2024. Several government schemes like Integrated Development of Horticulture (MIDH) and Pradhan Mantri Kisan Sampada Yojana (PMKSY) have provided financial support for building and enhancing new cold storage facilities in India. The advancement in cold chain infrastructure has further supported the supply and distribution of frozen food products in tier I cities. This has spurred growth in the country's frozen food market. Besides, the major factors driving the retail sector are growing customer craving, rising awareness and acceptance, increase in selling points, rise in number of working women, changing lifestyle, deeper penetration by organized retail players and increase in available freezer space at the retail domain. Despite the challenges being faced by the cold chain industry, the frozen food market is expected to grow due to consumer demand and many new players and brands entering into the industry. These new players are bringing new varieties of products into the market to fulfill the changing consumer demand. Considering the rapid growth, several companies have ventured in these fields. We studied this industry segment in-depth and have come up with the lists of frozen food that have excelled in this field with their innovative approach. Having proven their dedication to quality and end-to-end addressal of customer requirements, these companies have stood out from the crowd. We look forward to receiving your feedback. Sudhakar SinghEditorsudhakar.singh@theindustryoutlook.comA Growth Driven by Cold StorageVol 2 · Issue 7-3 · February, 2021Publisher Alok ChaturvediEditor Sudhakar Singh Editorial Team Janifha Evangeline Samrat Pradhan Hridkamal Roy Aveek Pal Chaudhuri Art & Graphics Ashok Kumar Mohan Krishnan GM Sales & MarketingVirupakshi Pattarsales@theindustryoutlook.com Editorial Querieseditor@theindustryoutlook.comCirculation Manager Magendran PerumalCover price is Rs. 150 per issue.Printed and Published By Alok Chaturvedi on behalf of Siliconmedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Publisher Alok ChaturvediCopyright © 2021 SiliconMedia Technolo-gies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permis-sion from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher. | | December 20194
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