| | DECEMBER 20228THE PANORAMAHOW EXPORT LOGISTICS IS IMPROVING SIGNIFICANTLYThe logistics process has always been labour intensive and had played a critical role to play in the country's economic growth. However, it is also a well-known fact that the logistics sector itself is highly unorganised, fragmented and faces multiple challenges which leads to operational inefficiency on several fronts of the business. There is the requirement of flexible supply chain that can easily adapt to unexpected changes and circumstances which can be easily met by meeting the requirements of consumer's at multiple locations with multiple transport modes at different In financial year 2021, the size of the export logistics market was around $250 billion. It was estimated that this market would grow to $380 billion by 2025, at a compound annual growth rate between 10-12 percent. That being said, in this article, lets have a look at some of the industry practices which has redefined the entire export logistics market.Setting up a Proper Market Penetration StrategyThe export logistics have always set the market penetration strategy in alignment with the goals of the company. It helps to find out the feasibility of the operations from the point of view of administration, technical, logistics, finance and staff. "Before exporting any product, companies need to mind the international dimensions of the operation and manufacturing", says Veronika Nikishina, CEO, Russian Export Center. Many companies have started opting for international, mature and emerging markets as it has become a part of the overall business growth strategy.
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