| |November 20219The Covid environment did provide a space for the Agri-tech startups to grow their farmers and consumer's bases multi-fold· Ninjacart: Started operation in 2015, a Bangalore-based agriculture supply chain company. It is in B2B space in the agri-output (fruits & vegetables) business. It links farmers with retailers and institutions like hotels.· WayCool: Started operation in 2015, it is also in B2B space, but operates in both Output (fruits & vegetables) and Input (fertilizer, nutrients & plant protection). It offers an agritech platform that uses technology to control the end-to-end supply chain right from farm inputs to last-mile distribution. It helps the farmers to sell their produce through multiple distribution channels.· AgroStar: Started in 2013. AgroStar offers an online marketplace for farmers to buy agricultural inputs. This agritech startup also helps farmers by providing real-time advice from experts on how to manage their crops and boost their yield.· Otipy: Started as Crofarm in 2016. They shifted their business from B2B to B2C. They aggregate their fruits & vegetable demand through their Otipy app from the consumers and businesses. Bases the aggregated demand, supplies are confirmed and then those crops are harvested from the farm anddelivered within 12 hours.Farm Management ServicesThese startups typically provide management tools to ease-up farm operations through planning, resource deployment and monitoring. They strive to maximize the yield or return by optimizing resource deployment. Managing and maintaining traceability is another important feature of them. Key startups operating under these categories are:· DeHaat (2012): It offers agricultural services like access to agricultural inputs like seeds and fertilizers at affordable prices, personalized assistance, soil testing, weather reports, micro-finance, and insurance.· Stellapps (2011): Stellapps helps dairy farmers and cooperatives to maximize their profits by digitizing and optimizing milk procurement & cold chain management through its IoT-based SmartMoo platform.· CropIn Technology (2010): Its platform is designed to offer real-time weather updates, manage farm activities, and predict crop yields to minimize risk and improve yield.Hardware for Assaying & Quality MonitoringThese startups are developing miniature, handy and easy to use lab equipments using latest technologies like spectral images, computer vision and AI. They can detect maturity
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