| |June, 20229are working towards a better green revolution this time, which does not leave damaging footprint on our plan-et. While all Industries are taking the required steps towards sustain-ability, the personal hygiene industry deserves a special mention. It is one of the largest contributor to plastic pollution with almost all commercial-ly available personal care products being laden with plastics and toxins. The personal hygiene industry is a multi-billion dollar one, expected to reach $15 billion by 2023, and it's about time that this industry adapts green practices. In India alone a lot of brands have come up which provide organic and natural personal care products ­ from natural sanitary pads and baby dia-pers to vegan cosmetics, from bamboo toothbrush to chemical free perfumes, everyone is innovating and trying to save our planet one idea at a time. Being one of the entrepreneurs, ca-tering to the natural personal care in-dustry, I believe there is a great scope for progress. A way forward would be for the government to implement more make in India policies and invest in up-coming small scale green manufactur-ing companies. Organic products are usually priced higher, which makes the switch to a sustainable lifestyle almost impossible for the masses. With the in-tervention from the government, these products can be made more affordable and accessible- for instance, Heyday has kept its pricing neck to neck with syn-thetic disposal products enabling con-sumers to go organic without pinching their pockets. Being a country full of visionary youth and a history of embracing nat-ural and organic practices since centu-ries, there is a sea of opportunities that needs to be explored. With the right support from the government, the fu-ture certainly looks bright for manufac-turing in India. Being a country full of visionary youth and a history of embracing natural and organic practices since centuries, there is a sea of opportunities that needs to be explored.
< Page 8 | Page 10 >