APRIL 20248TOP STORIESWIPRO HEALTHCARE OUTLINES RS.8000 CRORE MANUFACTURING PLANAMUL EXPANDS ITS MILK OFFERINGS TO INTERNATIONAL MARKETSWipro GE Healthcare unveiled a significant investment plan of over $1 billion (approximately Rs 8000 crore) over the next five years in manufacturing output and local research and development (R&D). This strategic initiative aims to enhance Wipro GE Healthcare's local manufacturing capabilities to meet the rising demand in both domestic and international markets and to reinforce the organization's supply chain resilience.As part of this investment, Wipro GE Healthcare will expand its 'Made in India' portfolio, with products such as the PET CT Discovery IQ, which will be exported to 15 countries. Furthermore, the organization will manufacture the 'Made in India' Revolution Aspire CT, Revolution ACT, and MR breast coils for global distribution.India ranks among the top 20 global markets for medical devices, making it a key focus area for GE HealthCare. Peter J. Arduini, president and CEO of GE HealthCare, emphasized the company's commitment to investing in India's domestic capabilities and expanding its global footprint in MedTech manufacturing and R&D. He noted that this investment aligns with GE HealthCare's strategic vision to deliver precision innovation worldwide and to accelerate India's position as a MedTech innovation and manufacturing hub.Azim Premji, chairman of Wipro GE Healthcare, highlighted India's burgeoning healthcare industry and rapidly expanding MedTech sector. He emphasized the role of initiatives like 'Make in India' in driving the exponential growth of manufacturing capabilities in the country, thereby strengthening India's position as the MedTech hub of the world. The Gujarat Cooperative Milk Marketing Federation (GCMMF) is making history by launching Amul fresh milk outside India for the first time. This move aims to cater to the Indian diaspora and the Asian population in the United States. GCMMF has partnered with the Michigan Milk Producers Association (MMPA), a 108-year-old cooperative organization, for this endeavor.Under this collaboration, MMPA will handle milk collection and processing, while GCMMF will manage the marketing and branding of Amul fresh milk. Four variants of milk - Amul Taaza, Amul Gold, Amul Shakti, and Amul Slim n Trim - will be available in the US market within a week of the launch.The initial rollout will cover key areas such as New York, New Jersey, Chicago, Washington, Dallas, and Texas. GCMMF aims to target non-resident Indians (NRIs) and the broader Asian community. While specific sales targets were not disclosed, GCMMF plans to focus on branding and marketing efforts for the next 3-4 months, anticipating a positive response from customers.In addition to fresh milk, GCMMF plans to introduce other dairy products like paneer, curd, and buttermilk in the US market in the near future. The move comes as GCMMF continues its growth trajectory, with a turnover of around Rs 55,000 crore during the 2022-23 fiscal year, marking an 18.5 percent increase from the previous year. With its existing presence in about 50 countries, GCMMF aims to further expand its global footprint through strategic initiatives like the launch of fresh milk in the US market.
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