| | November 20218VANTAGE POINTLet's begin with some statistics. There are massive volumes of new information coming our way every day. In a 60-sec-ond period of time, 3.3 million Facebook posts are made, 500 hours of YouTube videos are uploaded, and 150,000 emails are sent. A single person is bombarded with so much informa-tion that it can fill-up more than 175 newspapers in a day.Humans are not built to process all of that information at a time. Therefore, when an attempt is made to process more than what one can handle, brains become fatigued, and there comes an instance of 'information overload'.We live in the age of information overload. Data is the new oil, and information is the new power. But are we using it effectively? When there is an abundance of information, it is very easy to get overwhelmed and confused. Today, there are a lot of mediums which keep bombarding information on us. The logical mind needs to decide which information is fake, which is relevant, is there a time period for its applicability, where can this information be used, when does it need to be trashed and so on and so forth. The more information we see, the more we want to consume. The more we consume, the more overload we feel.Causes of Information OverloadThere are, of course, nearly as many causes of information overload as there are bits of information available to us. However, the most common reasons behind modern information overload include:· Huge volumes of new information being constantly created· Pressure to create and compete in information provision ­ leading to a quantity over quality effect in many industries· The simplicity of creating, duplicating and sharing of information online· The exponential increase in channels to receive information by; radio, television, print media, websites, e-mail, mobile telephony, RSS feeds, and others.· The increasing weight of historical data available to us· High volumes of conflicting, contradictory and plain old inaccurate information· No simple methodologies for quickly processing, comparing and evaluating information sources· A lack of clear structure in groups of information and poor clues as to the relationships between those groupEffects of Information Overload Experience adverse mental and social health issues Experience behavioural, learning and attention problems Symptoms of frustration and reduced tolerance Affects individual performance and ability to solve problems Require more time to reach a decisionWhat can you do?Although there is no simple solution to the problem, there are some things that can be done to reduce the problem: Spending less time on gaining information that is nice to know and more time on information that is must to know Focusing in quality of information rather than quantity Single tasking and focusing on completing one task at a time Learn how to create better informationApplication in IT ApplicationsAnxiety isn't caused by the large amount of information in itself, but rather by the large amount of irrelevant information. INFORMATION OVERLOADBy Shobhana Lele, CIO, Bombay Dyeing & Manufacturing CompanyShobhana Lele
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