| |JUNE, 20225Dehydrated food market is witnessing a surge in consumer demand. The vegan and plant-based products in particular are leading the demand and a multitude of startups have emerged to fulfill it. Seeing the rapid growth of this market, we have focused on it exclusively in this special issue. The cover story of this issue features Karanth's Foods which offers vacuum fried fruits and vegetable snacks. The startup is an ISO 22000:2018 certified enterprise formed by Bharadwaj Karanth and a team of youngsters from farming community who have brought together their skills and learning in various fields. Started with an intention to promote interest in agriculture among the youth, the company works with a special emphasis on the preservation of traditional agro-products retaining all their nutritional contents. Also featuring in this issue is Lil'Goodness which is making inroads in the industry as a brand full of goodness for kids and teenagers with a range of products made of quality ingredients. Recently, Lil'Goodness launched India's first prebiotic milkshakes with oats to offer nutrition in a convenient format that can provide care of approx 20 percent of your daily macro and micronutrient requirements. The issue also covers Nihkan which is combining Indian traditional foundations and methodologies with modern global innovative food practices. Being a startup in the D2C space of brands, its products are universal and can be consumed by the global population. Reading on, you will find more such stories. After studying this market landscape in-depth, we have zeroed in on the top 10 startups that have excelled in this field with their innovative approach. Having proven their dedication to efficiency in order to meet the customer expectations in an end-to-end manner, these companies have stood out from the crowd. We look forward to receiving your feedback and suggestions.Sudhakar SinghEditorsudhakar.singh@theindustryoutlook.comThe Healthier Alternative Vol 10 Issue 5 · June 2022Publisher Alok ChaturvediEditor Sudhakar SinghAssistant EditorAnanth V Editorial Team Art & Graphics Ashok Kumar Suanya Chakraborty Advertising QueriesGM Sales & MarketingVirupakshi Pattarsales@theindustryoutlook.com Editorial Querieseditor@theindustryoutlook.comCirculation Manager Magendran PerumalCover price is Rs. 150 per issue.Printed and Published By Alok Chaturvedi on behalf of Biz Print Media Technologies Pvt. Ltd. and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Publisher Alok ChaturvediCopyright © 2022 Biz Print Media Technolo-gies Pvt. Ltd. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher as-sumes no responsibility for unsolicited manu-scripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accord-ingly, no liability is assumed by the publisher. Janifha Evangeline Samrat Pradhan Hridkamal Roy Aveek Pal Chaudhuri Suchita Gonsalves Sambit SatpathyJaylakshmiDivyajit Mahakul
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