| |August 20219industries, commercial complexes and group housing societies which can now benefit from such doorstep delivery of fuel.This step is also helping India prepare for its ambitions of economic growth and becoming a global manufacturing hub by offering the confidence of consistent fuel supply for daily operations. Digitization and efficiency of operations has become a strategic requirement in all industry verticals globally, and India's joining the bandwagon is a well-timed and futuristic move. There are so many benefits of doorstep fuel delivery for all stakeholders:Ease for end-usersIn the Indian fuel retail landscape, the emergence of doorstep fuel delivery has come as a fresh breath. The end-users stand to benefit from this move as it has simplified operations for them and removed multiple concerns in one go. They no longer need to make frequent trips to the fuel outlets to buy diesel for their daily operations. This results in significant saving of time and money. The advantage is even greater for the industries that operate at remote and difficult to access locations such as the mining industry or the telecom towers located in difficult terrains. Through the doorstep delivery mechanism, whether it is the generator that powers the communication tower, or the harvester at a farm or the heavy equipment at construction sites, everything can function smoothly. The smooth functioning of the equipment in turn boosts productivity and customer satisfaction. The small manufacturing units stand to gain a lot from these arrangements as they now don't have to face the challenges of procuring and storing diesel in bulk and optimise inventory. In all of it, it is partnering the mission of `ease of doing business `revolution in India.Streamlining of diesel retail servicesThe technology driven operation of fuel delivery start-ups helps in streamlining and optimizing of the retail operations. They are able to serve a diverse clientele with great ease and safety. Further, the technology driven operation and monitoring of geo-tagged fuel bowsers ensures prevention of fuel theft and pilferage. The buyers are assured of the Quality & Quantity and therefore value for money. Employment generation for the publicThe new age doorstep retail of fuel will also require hiring a lot of personnel by the fuel delivery companies such as drivers and customer service atten-dants etc. The end-users will also wit-ness greater business output with the assurance of hassle-free fuel delivery. Business development for OMCsOil Marketing Companies can now leverage this new service to expand their market coverage beyond the conventional retail system which was bound to petrol pumps. Today, the companies can move beyond retail outlets and reach the doorstep of cus-tomers, something that was previously unexplored as per the new policy. Since the private sector start-ups /fuel entre-preneurs will play a crucial role in ex-ecuting the services, this also indicates growth potential for the private sector. The way forwardThe intent and initiative exhibited by the Government of India and OMCs has potential of tremendous growth and revenue generation. However, moving forward, further liberalisation in terms of opening up more sectors will broaden the spectrum of this great initiative. This will prompt a number of Startups of entering the business with enabling ecosystem,to thrive sustainably, with ample revenue generation potential with opening of newer avenues. There is an oppurtunity and need to reduce the transaction charges on credit/debit card payments for startups which is expected to invite the attention of the authorites. This move will further help reducing costs and scale better as well as in attracting the much-needed investments. In conclusionDigital innovation is the future in any industry and the technology driven doorstep delivery of fuel is a major step towards this and in the business evolution of fuel retailing. Further easing of will bring in convenience coupled with customer delight.
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