8SEPTEMBER, 2024MERCEDES-BENZ TO ASSEMBLE EQS SUV IN INDIA, EXPANDING EV PRODUCTIONELECTROCRAFT'S LATEST OFFERING A GAME-CHANGER FOR OEMSGerman luxury carmaker Mercedes Benz has firmed up plans to locally assemble a second electric vehicle in the country enthused by steady demand for these cars. India will be the only market outside of the United States to locally assemble the EQS SUV 580. Completely built-up units (CBU) attract customs duty of up to 110Percent, compared to 15Percent levied on vehicles assembled locally from knocked down kits (CKD).Mercedes Benz India Managing Director Santosh Iyer told ET, "There is currently no other option for emission free mobility than electrification. And we need to aid penetration by introducing electric cars at varied price points to our customers. The EQS SUV 580 will be the second electric vehicle that we assemble locally, which has helped us to price it competitively." The EQS SUV 580 is priced at Rs 1.41 crore.With the launch of the EQS SUV 580 the company now has half a dozen EVs for sales in the country. "About 55Percent of all cars sold in India are now SUVs. So it was only logical for us to introduce an electric SUV. We expect penetration of electric vehicles in our portfolio to increase steadily with these launches", Iyer informed.Overall, the company has seen penetration of electric vehicles in its total sales double to 5 Percent in the first half of the ongoing calendar year, over CY2023. EV sales for the company grew by 60Percent in this period, when total volumes rose 9Percent to 9,262 units. ElectroCraft, a leading provider of advanced motor and motion solutions, is excited to announce the launch of the new "EZ Drive", a cutting-edge motor drive designed specifically for use with brushless DC motors. This innovative product is set to redefine efficiency and ease-of-use in a wide range of applications, from industrial automation to medical and laboratory equipment.The EZ Drive is part of the ElectroCraft CompletePower Plus family of DC motor drives, offering unparalleled performance with its state-of-the-art features, including:Compact Design: The EZ Drive is engineered to be space-efficient, making it ideal for applications where size constraints are a critical consideration.Ease of Use: The EZ Drive is a speed control drive, designed for easy setup and operation, with simple hardware settings and built-in tuning algorithms that work optimally with practically any brushless DC motor, making the EZ Drive accessible to both seasoned engineers and those new to motor drives.Versatility: Compatible with a variety of brushless DC motor types from 12 to 48 VDC, and current ratings from 6A to 24A continuous, 12A to 48A peak. The EZ Drive can use either the motor's built-in hall sensors or an external commutating encoder for speed feedback.Affordability: For OEMs that are facing the challenge of designing a drive on their own based on volume and cost, or purchasing a proven product from an experienced drive manufacturer, ElectroCraft offers the EZ drive at a value-driven price point.Configurable: For larger volume applications, ElectroCraft designed the EZ Drive to be easily configurable, providing the OEM with a plug-and-play solution that doesn't require any setup or configuration. TOP STORIES8SEPTEMBER, 2024
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