| | March, 20228T he plant based movement has taken the world by storm, and India is not too far behind. With compa-nies all over the country venturing into the space, it seems like the time is right to jump onto the bandwagon! There can be no better time for companies in India to tap into the growing consumer affinity for healthier, sustainable and planet friendly food products. With many home-grown brands emerging in the market such as Greenest, Imagine Meats, Shakaharry, Blue Tribe, BVeg Foods, and others, the options available to the consumers are gradually increasing.Increased awareness, technology development, rising cholesterol-related health problems and sustainability re-main as the key drivers for the plant-based meat market. According to the Good Food Institute, about 63 percent of the Indians are likely to purchase plant-based meat regular-ly. However, in India, the plant based meat is an emerging trend mainly driven by the food service channel (FSR).Delhi based burger chain Burgrill India, renowned for serving gourmet grilled burgers, has launched the Green Meat Pounder with GREENEST in October 2021. Their aim is to revolutionize the consumption pattern of the non-veg fast food industry overall. On the other hand, one of India's largest QSR chains, Haldiram's has also launched plant based keema samosa and keemapav in collaboration with BVeg Foods. Haldiram's has been a pioneer in serving high quality, authentic vegetarian cuisine both in India and abroad. With this foray into plant based food, they are looking to serve consumer demand for this upcoming category.BVeg Foods has also launched plant based hotdogs in as-sociation with Delhi-based convenience store chain, 24Sev-en. 24Seven is well known for serving one of the best chick-en hotdogs across Delhi NCR. Now, with the new plant based PLANT BASED MEATS IN INDIABy Prateek Ghai, Co-Founder , Bveg FoodsVANTAGE POINTPrateek Ghai, Co-Founder
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