| |March, 20225Plant based and food technology alternatives are going to be the future alternative for animal based food. They are playing a major role in reducing water use, land use, feed use, and greenhouse gas emissions, thus safeguarding the environment. Startups are making a huge contribution in this field. Acknowledging their importance, we have focused on them in this special issue. The cover story of this issue features Mountain Tribe, which has been on a revolutionary path since its inception in 2019 to feed the masses in a better way and guide them towards a plant-based lifestyle. By developing functional plant-based alternatives, the company promotes awareness, improves animal care, and protects environmental resources. It has been offering a unique range of functional beverage, Tribe Kombucha, which is a perfect blend with health-promoting combinations of wild harvested and naturally farmed herbs with organic green tea. Also featuring in this issue is Farm Organic, which offers a wide range of home grown organic spices (whole and powder), ayurvedic herbs, pulses, cereals, flours, rice, cold pressed edible oils, and sweeteners. The company manages its produce from the farm level to dispatch, keeping its product prices competitive. The issue also covers Saral Proticons, that offers unique alternate protein that is derived from Pea-based Isolate. Pea Protein Isolates contain 80 percent protein content, the highest among all alternative plant-based proteins. With the combination of a sophisticated process, the company removes the inherent anti-nutritional factors (ANFs) into a highly bio-available and bio-digestible Pea Protein Isolate. After studying this market landscape in-depth, we have zeroed-in on the Top 10 startups that have excelled in this market with their innovative approach. Having proven their dedication to efficiency in order to meet the customer expectations in an end-to-end manner, these startups have stood-out from the crowd. We look forward to receiving your feedback and suggestions. Sudhakar SinghEditorsudhakar.singh@theindustryoutlook.comThe Shift towards Plant based Alternatives Vol 10 Issue 5 · March 2022Publisher Alok ChaturvediEditor Sudhakar SinghAssistant EditorAnanth V Editorial Team Art & Graphics Ashok Kumar Suanya ChakrabortyRajesh R.B Advertising QueriesGM Sales & MarketingVirupakshi Pattarsales@theindustryoutlook.com Editorial Querieseditor@theindustryoutlook.comCirculation Manager Magendran PerumalCover price is Rs. 150 per issue.Printed and Published By Alok Chaturvedi on behalf of Biz Print Media Technologies Pvt. Ltd. and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Publisher Alok ChaturvediCopyright © 2022 Biz Print Media Technolo-gies Pvt. Ltd. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher as-sumes no responsibility for unsolicited manu-scripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accord-ingly, no liability is assumed by the publisher. Janifha Evangeline Samrat Pradhan Hridkamal Roy Aveek Pal Chaudhuri Suchita Gonsalves Sambit SatpathyJaylakshmiDivyajit Mahakul
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