| |June, 202219supply chain consists of technical grade manufacturers, formulators producing end products, distributors and end use customers. There are about 125 technical grade manufacturers, including about 10 multinationals, more than 800 formulators and over 145,000 distributors in India. The top 10 companies capture the share of 75-80 percent in the whole market. The market share of large players depends primarily on product innovation and effective distribution channels. The market witnesses a number of mergers and acquisitions with large players buying out small manufacturers. Many companies seek distributors and form strategic alliances and partnerships in order to expand their market reach.Integrated Pest Management & Rising Demand for Organic FarmingPromotion of IPM, zero budget farming and usage of bio-pesticides by the Indian Government and NGOs is gaining momentum. With increasing demand for organic food, farmers in certain states like Karnataka have reduced chemical usage and have adopted organic farming. Agrochemical companies will have to tackle the rising environmental awareness and address concerns on the negative impact of pesticide usage.The Future RoadmapUse of agrochemicals for crop protection is likely to increase in future due to the simple reason that its share in Agri-input cost is still minimal as compared to other Agri inputs and still only about 30 percent of agricultural area comes under the umbrella of crop protection chemicals. Many of the products becoming generic and the indigenous industry having sound infrastructure and technological know-how to produce technical grade as well as specialized type of formulations add up to the agrochemicals basket available to the farmers for crop protection. Thus, the demand of agrochemicals would be ever increasing in view of increasing population and food demand; decreasing size of agricultural land due to urbanization; demand of quality agricultural product; regional economic growth etc. THE BIOPESTICIDES ARE AN IMPORTANT INGREDIENT OF INTEGRATED PEST MANAGEMENT (IPM) PACKAGES DUE TO THEIR CAPABILITY IN MAINTAINING THE NATURAL DIVERSITY WITHOUT THE USE OF ANY ARTIFICIAL OR SYNTHETIC RESIDUES
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