Clay Brick, Fly Ash Brick, AAC block, and concrete block industry form the booming Indian construction sector's backbone. India is the second-largest brick manufacturer in the world after China. Indian brick industry is almost entirely unorganized and characterized by the presence of many small-scale manufacturers that compete with one another at the regional level. The bricks and blocks industry in India has recorded considerable growth over the past few years, driven by infrastructure and construction activities. Moreover, India's rising population, increase in per capita income, improved economic growth, industrialization, and rapid urbanization have augmented the blocks and bricks industry's growth prospects.
Several players in the manufacturing industry in India are introducing newer machines that are more technologically advanced and environmentally friendly. Among all the other companies in the industry, there is one name that stands apart from the rest of the players because of their customer-centric business principles. The Korba, Based Ludhiana Techno Engineering Company is the leading manufacturer of Fly Ash Bricks Machine, Paver Block Machine, Pan Mixture, Rice mill grader and other construction types of machinery and Agricultural Equipment’s. Sanjay Jha, CEO, Ludhiana Techno Engineering, says, "We are one of the proficient manufacturers of our product range Fly Ash Bricks Machine, Pan Mixture, Paver Machine, Trolleys, and other allied products or equipment. Designed to perfection and fabricated using premium quality raw material, these are created across several construction projects, such as Residential, Commercial and Industrial."
Sanjay adds, "We have a team of experienced and highly competent technical people with a Successful manufacturing range of construction types of machinery of international standard. We are ISO 9001:2015 certified. Our Manager, Engineers, and Skilled workforce work together successfully complete various prestigious projects by giving prime importance to customer requirements & industries demands. They are highly skilled and dextrous in delivering f lawlessly finished goods of premium grade. Our expert technicians provide onsite supports to handle the apparition of the delivered Machines."
Meeting Demands
The brick manufacturing industry in India has grown a lot in the past few due. An increase in population, rapid industrialization, and urbanization has been the major driving factors for the industry's growth. Even though the industry has grown so much, a huge gap still prevails within the industry. Most of the customers are not able to get the right machinery within the industry. Even if they get so, the costs of the machines may be too much. Moreover, there is very little availability of spare parts in remote areas of India, as well as there are very few manufacturers who provide their services in these parts. Their main demand is to get machines that run smoothly and has-sle-free and the availability of services and spare parts for the customers.
As stated earlier, Ludhiana Techno Engineering works on a customer-centric approach where each employee of the company works towards meeting all the customer's demands.
Sanjay says, "We are a customer-friendly company where our main focus is on customer satisfaction and economically priced machines for the Indian customers. Some people are small farmers. Many families are looking at this business as their main source of income. So, these people look for hassle-free machines, easy availability of spare parts, availability of service engineers near them, and 100% genuine products. Clients want simple machines as they will be setting them up for their own business. They want machines that run smoothly without any hindrance. We supply both automatic and semi-automatic setups according to customer’s demand."
Customer-centric services
One of the major factors that differentiate Ludhiana Techno Engineering from other industry companies is their customer-friendly services. They under-stand the expectations of the customers and provide services that can meet all those expectations. "When a customer comes to buy our machines, they want to know how they can operate the machine. So our company provides a two hours counselling session to any customers and try to make them stand beside the machines and make them understand in a simple language how the machine operates. We stick with them for two hours, trying to understand how they will take out the final product from the machines, what will be their transportation costs and guide them accordingly. We always keep 100% availability of spare parts for the customers. We provide services to interior parts of India. We also guarantee services within 48 hours in any remote area along with 1-year of free service", says Sanjay.
The company works 364 days a year providing its essential services to its customers. They make sure that their services reach each and every area. They provide their services even during holidays or festivals. Sanjay adds, "Our Company runs 364 days a year. We always try to value our customer's emotions as many of the customers try to establish their businesses on auspicious dates and our team is always ready to serve them on their requested date. We always provide services on any day of the year. Even during the covid-19 pandemic, we have provided our services to the customers. We have taken permission from the government and followed every safety protocol.
We have a team of experienced and highly competent technical people with a successful manufacturing range of construction types of machinery of international standard
We always try to offer our customers with high-quality products at the lowest prices in the industry. We also provide after-sales services. The major thing that we have is the availability of spare parts. We ensure that our customers do not have to go anywhere for spare parts of their machines. Our stocks are always available for our customers even during the holidays. Our company has always promoted people from BPL sections. People who cannot get any loan or are financially not stable always try to give them a key with a machine. Here we do not look for profit or loss. Here we show our social responsibility. With our Customer’s love & blessings, we are one of the companies in the industry who have the highest number of repeat customers."
Product-wise, Ludhiana Techno Engineering has always provided the highest quality products at the lowest prices. Also, they have a 100% availability of spare parts. "Product-wise, we always try to give them economically sound products. Many customers come with a tight budget. We always try to match the product standard with the customer's expectations. We provide 100% genuine products and give our customers onsite services. Secondly, we never have followed a profit and loss relationship with our customers. We try to help the customers who cannot get a loan by having a 50-50 partnership with them. As a result of this, satisfied customers refer our company to others and in return it boosts our sales growth. We are the direct manufacturer of our products. We do not believe in a middleman", states Sanjay.
“We always try to get our customers directly in contact with us. There is a huge gap in the industry where the customers cannot get the required parts”
Future Roadmap
The company is looking forward to expanding its business in the future and covering the entire Country within the next 10-15 years to provide their services in any parts of India.
Sanjay concludes, "Even during COVID-19 pandemic, we have surpassed the target of the previous year. We had surpassed the production and dispatching by 20% compared to last year, even when we were non-operational for three months during the pandemic. Secondly, we have very big future expectations where we are planning to expand our company. We do not keep any dealers or distributors. We always try to get our customers directly in contact with us. There is a huge gap in the industry where the customers cannot get the required parts. So in the next ten years, we are trying to open around 200-250 stores all over India. We will be providing each and every industrial spare part under one roof, and customers from any sector can get these parts in their own cities. Our main management base is moving to Tier I cities to start this operation."
