Magazine
Over the last decade, the Indian auto component market has been continually catapulting to newer heights. However, the automobile sector has been witnessing a decline over the last year, even more so with the onset of the unfortunate Covid19 pandemic. Additionally, the industry has been struggling with the rapid transition from BS IV to BS VI emission norms.
But despite this plunge the market may have taken, it is set to rise again and witness a recovering vehicular demand with the integrated efforts of the Indian Government, auto component manufacturers and automobile companies. The auto component market in tandem with the automobile industry is now working closely to reduce import dependence, especially on Chinese market offerings.
The Indian auto industry has begun to de-risk itself and work on achieving deep localization. This creates significant potential for improvement in the auto component manufacturing domain with the automotive after market capturing and exploring these new opportunities as well. In fact, companies and brands into the automotive after market activities have been undergoing an aggressive expansion. Greater diversity of supply for customers and better price transparency is further propelling this growth.
Maintaining one of the leadership positions in this domain is Pune headquartered AMG Corporation, specialists in NVH & Suspension Components in the Indian Automotive After market. The company with its team of experts manufacture and supply rubber and metal-to-rubber bonded automotive components under its flagship brand Premier Plus. This cutting-edge brand is a leading suspension and NVH component brand in the three-wheeler segment.
It is emerging as the preferred brand in the LCV segment and is among the top brands in the Passenger Cars (PCR) segment as well. The company offers a comprehensive range of products with over 1000 options to select from. The portfolio comprises products covering NVH Applications, Torsional Vibration Dampers, Suspension Products and Allied Ranges for the 3-wheeler, Passenger car (PCR), Light Commercial Vehicles (LCV) and the recent introduction for Heavy Commercial Vehicle (HCV) segments.
Offering Reliable Design& Genuine Components
Having conducted vast market studies, AMG believes customers predominantly expect the solution provider to ensure superior quality of components as per the OEM specifications, Order to Execution within the stipulated time frame, Robust Packaging, Sufficient Trade Margins on the product, Attractive Incentive Structures, Conducive Business Policies & Brand Promotions in the field.
"AMG Corporation has been successful in meeting the aforementioned customer requirements with its range which offer reliable design and genuine components as well as customer oriented novel business practices. Our business solutions are now completely digital. Our brand promise truly reflects the comfort enhancing category of products we provide and our relentless focus on quality, thereby giving our customers the experience of "The Comfort of Quality”, informs Akash Gupta, MD, AMG Corporation.
Robust Design Process for Consistent Quality
The company has put a set process in place that they believe is their USP and what sets them apart from their competitors in the market. AMG’s expert in-house R&D team designs each product using a specialized software post gaining a complete understanding of the component's field performance requirement. The team of highly qualified chemists formulate the product's polymer composition and select appropriate materials for the performance requirements.
A prototype of each product is then developed in-house and tested on special purpose machines that replicate the field conditions thus ensuring a reliable design and genuine component. The product is then sent for mass production post receiving the seal of approval. “Our consistent focus on the quality of our products has helped us to grow our business significantly over the last few years. Over the 10 years of the Premier Plus brand, we have shipped 80 million pieces with only less than 0.2 percent field complaints. We have also consistently delivered as per our customer’s orders with an order fulfilment rate of over 95 percent,” proudly declares Akash.
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Customer Experience Focus:
The company takes pride in having catered to a broad spectrum of customers across India. Currently, AMG has a distribution network of over 450 Authorized Distributors and Dealers across the country.
Additionally, the products are available across 1500 retail counters pan India.“We are the first company in the Automotive After market industry with fully Digitized Business Operations – both at the back end and the front end - right from procurement to manufacturing to sales & distribution seamlessly integrated with accounts, finance & HR.
Our customers and suppliers are extremely happy with the Digital Transformation and the new systems we have put in place, providing them convenience and better quality of business transactions. We will continue to invest in enhancing our customer experience touch points.” Informed Akash.
“We are the first company in the Automotive After market industry with fully Digitized Business Operations – both at the back end and the front end - right from procurement to manufacturing to sales & distribution seamlessly integrated with accounts, finance & HR”
The Road that Lies Ahead
Gaining a strong foothold in the market as a topnotch auto spare parts company, the company aims to expand its product portfolio in the PCR segment. This venture will help AMG build a strong position as a reliable car suspension parts manufacturer in India, adding one more segment of the dominant market share in the automotive after market category after having attained the leading position in the three-wheeler suspension parts.
In conjunction with this, the company has penetrated a few international markets and envisions to increase its global footprints in the future. AMG is now directing its focus on one of its key mission which is increasing its Range, Reach & Results. The company aspires to reach even newer heights in the years to come, with its combination of in-depth experience, advanced offerings, adoption of trending technologies, and highly skilled personnel.
The company is poised to grow three times the position it enjoys today by CY 2022. “We will be creating an omnichannel customer base in the coming time to capture three times the growth with a network of 5,000 plus Authorised Distributors & Dealers, Authorised Agents, Export Afte rmarkets, Online Retailers, Institutions & OEMs,” reveals Akash.
Harnessing the Power of Advance Technologies to Deliver Feature-rich Offerings
AMG Corporation is a part of a 35-year-old reputed Automobile Group. AMG leveraged this deep pool of industry-rich experience along with its commitment towards ensuring quality excellence to command its market presence today. The team of professionals at AMG ensures the delivery of superior quality products and services on time and at the least possible cost.
In addition to the modern manufacturing facilities with state of art testing labs, AMG has also made specific investments and efforts in specific Technologies that enable them to offer several Differentiating Features in their products.
AMG is focused on further nurturing its technology capabilities whilst continuing to deliver value-added products and services.
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