2019 was an eventful year for the building material industry. While the real estate sector witnessed a muted growth the thrust from the government on infrastructure development acted as a great stimulus for the industry. Whatsoever, according to reports, the building construction industry in India is expected to record a CAGR of 15 percent to reach INR 29,782.2 billion by 2024. In the Indian building material industry, for nearly 70 years, ARDEX has been a quality leader for the flooring and tiling industries, the brand of choice for installers and distributors.
Gopinath Krishnan, Managing Director of the company says “We have been able to retain our most important tradition: uncompromising quality. This is something we guarantee by applying the latest rigidly enforced quality assurance procedures, making it no coincidence that ARDEX is regarded as a premium partner of the construction industry.”
The company is committed to providing Continuing Professional Development (CPD) Seminars that allows its customers to improve and broaden their knowledge and skills base within the construction industry. The ARDEX ENDURA academy has been created to ensure that the knowledge gained through the seminars and hands-on pieces of training will have a positive impact on an attendee’s ability to implement best practices, leading to an increase in the quality of work carried out on-site.
ARDEX provides a lot of services; however, Mr. Gopinath claims that it significantly specializes in tiling and flooring services. The company apart from providing intelligent and cost-effective solutions for every aspect of tiling also offers customary high quality. All ARDEX ENDURA system products are extremely easy to use and perfectly matched, allowing jobs to be handled simply and efficiently – step by step and with minimum effort. Gopinath adds, “To ensure that your project goes off without a hitch, ARDEX ENDURA also supplies the appropriate accessories. From mixing paddles, through trowels, to sponges, we have all of the old favorites and they’ve proven a real hit with ARDEX ENDURA tradesmen.”
Industrial Journey
Ardex Endura has come up with four new manufacturing plants, which have allowed the company to cover the entire Indian Geography. Mr. Gopinath in this context says, “It has helped us improve our services. We are now able to provide services to the regions which earlier we used to serve from Bangalore.” It is to say that setting up new plants has helped the company grow significantly. Gopinath adds, “With the guidance and support from the ARDEX group, ARDEX ENDURA remains the quality leader in the industry, offering excellent building chemicals with supreme processing reliability. With 31 branches all over India and strategically positioned state-of-the-art manufacturing plants, ARDEX ENDURA develops products you can trust and rely on.”
The company’s vision is to be one of the world’s leading solution providers of high-performance specialty building materials. ARDEX ENDURA is much more than a product. With ARDEX ENDURA, customers acquire a promise of performance that supports them on building sites and applies just as much in major construction projects as in renovation work. ARDEX ENDURA is another name for today’s solution to building site challenges. The company’s aspiration is nothing less than the ultimate in product performance and service quality.
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With the guidance and support from the ARDEX group, ARDEX ENDURA remains the quality leader in the industry, offering excellent building chemicals with supreme processing reliability
Gopinath Krishnan, Managing Director
Planning ahead
The MD states, “We are looking forward to being a manufacturing hub for some of the group companies in regions like Korea, Singapore, and Thailand.” This is how the company is looking forward to expanding its products and services to even more locations/countries around the world. Gopinath also states that “ARDEX already serves in countries like Nepal. The company thinks that these countries open up opportunities to serve in the designing sector which eventually acts in the favor of the company. There is a lot of visibility and thus, the company is looking forward to grasping the sector even tightly.
“Taking the company to the next level primarily requires breaching the gap on education, customer education it is. So, we conduct intense training sessions that are conducted by our academies. We have also teamed up with the central government so that we could create awareness on the construction chemical. Our purpose-built training facility enables us to offer a range of demonstrations and seminars that can be tailored to your specific needs, ensuring total confidence in the specification and subsequent on-site application. The academy allows the customers to learn about new technologies including ‘Industry best practices for Tiling, Waterproofing, Concrete Repair and Flooring’ along with Technical guidance and product information”, he adds.
There have been a lot of complexities arising due to the change in product preferences. Ardex Endura believes the only way to combat the issue and sustain its market position is by training the customers regarding the changes and the newer products. This is how the company aims at growing more in the future, customer training sessions are its greatest weapon.
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