Tata Motors and Land Rover to Jointly Develop Premium EVs

Tata Motors announced on Nov 2 that it has partnered with Jaguar Land Rover to develop TaMo's premium pure electric series Avinya. TPEM (Tata Passenger Electric Mobility) has signed an agreement with JLR (Jaguar Land Rover Plc) to licence JLR's platform in exchange for a royalty fee for developing Avinya series vehicles.

"As part of this knowledge, skills and manufacturing process transfer, over 200 new jobs are expected to be created in the UK," according to the automaker.

According to Tata Motors, TPEM and JLR will also enter into an Engineering Services Agreement (ESA) to support TPEM's change content requirements for the first vehicle development.

JLR's EMA platform will serve as the foundation for the company's next generation of 'pure electric' mid-sized SUVs for international markets, which will be available beginning in 2025. According to the company, access to JLR's EMA platform will help accelerate TPEM's entry into the high-end EV segment while reducing development cycle time and costs.

"Being built on an architecture that is equipped with the latest advances in new age technology, software, and artificial intelligence, Avinya will spawn a new breed of world class EVs, with global standards in efficiency and range," said Anand Kulkarni, Chief Product Officer and Head HV Programmes, TPEM.

Jaguar Land Rover Automotive PLC is the holding company for Jaguar Land Rover Limited (JLR), a British multinational automobile manufacturer that produces luxury vehicles and sport utility vehicles. Jaguar Land Rover is a Tata Motors subsidiary with headquarters in Whitley, Coventry, UK.

The Wall Street Journal reported in January 2014 that Jaguar Land Rover sold a record 425,006 vehicles in 2013 as demand for its luxury vehicles grew in all major markets, including China, North America, and Europe.